All You Should Know About Perfect Wayfinding Signage

‘Just follow the signs.’

While this is a common sentence we’ve often used, are we using enough signs for our customers to follow and avoid confusion?

If you’re constantly being asked simple questions or directions from your customers, then you probably aren’t using signage properly.

In the business world, wayfinding signage plays a very important role. It is your business’s first impression and a key tool for communicating with customers.

Having good signage can provide great advantages to your business. And in this blog, we’ll look at everything you need to know about wayfinding signage and how to include them in your place of work.

How Can Wayfinding Signage Help Your Business?

Well, it can provide consistent and accurate information. Providing clear directions and helpful information to your customers means that staff will spend less time answering questions and more time helping customers.

If you are trying to increase footfall, getting people to the right locations is crucial. If you have someone answering queries in a store, you need to quickly address the question and guide the customer to the right spot. But signage can help customers be self-reliant and direct themselves to where they want to go.

For example, a huge hotel needs wayfinding signage to help visitors find their way to the lift, restroom, waiting room, staircase, and room. And these wayfinding signages would make a customer’s job easier instead of searching for a hotel attendant to answer and direct them.

Knowing how customers will find your place, where to park, or where the best seats are will help staff provide better service. When customers know that they can access the information they want quickly and efficiently, they are more inclined to visit you more.

If your sign can help guide people into the shop or direct them to where they need to be, it removes the stress of being lost. The happier your customer is, the more likely they are to make a purchase and you are going to increase the value of your business.

How Can You Use Wayfinding Signage?

 

    1. For Marking the Locations

This is one of the most commonly used wayfinding signage. If the customer has been searching for your shop or a particular location in a shop, this kind of identification wayfinding signage will inform them of their destination.

This kind of wayfinding signage has its application in every kind of business.

For example, you can find such signage in:

• Markers inside a grocery store
• Door plaques within an office
• Area markers in a hotel

 

     2. For Providing Information

As much as we like to think that signage is often used for promotions, there are also some necessary instances where you need wayfinding signage to offer information.

It can be information about your working hours, the store policies, about the right way to use your amenities, and provide instructions to the customers (like stand here in a queue, please dispose of your waste here, etc.).

 

      3. For Directions

We can find directional signage, especially in large spaces. This helps guide the customers to where they want to go without them trying to stop and inquire about other people.

This wayfinding signage is especially necessary when people are unfamiliar with their surroundings. It can easily throw someone off and be frustrated when they can’t find where they need to go. And this wayfinding sign would solve this problem.

Directional signage can be found in departmental stores directing the aisles, restaurants marking the direction to the washrooms, hotels directing to the room numbers, and airports directing the passengers to the right boarding point.

 

       4. For Exercising Safety Standards

There are certain rules and regulations that everyone needs to follow to maintain the safety and hygiene of every public place — and this includes your store, office, or any other business establishment.

This kind of wayfinding signage can be used to inform both customers and employees.

You can see signs like these near fire extinguishers with instructions on how to use them, near cautionary areas like electrical rooms or high voltage appliances, and in bathrooms.

 

Making Things Clear with Beautiful Wayfinding Signage

Most signage is functional like the ones that used to be in pubs, shops, and cafes. They were designed to help customers find their way around the store or pub. The sign might simply say “Shops”, or “Parlours”, or “Dancing Room”.

It tells your customers where to go to get what they need. But signage can also be beautiful. Signage that engages your customers and makes them stop and look is not just a smart investment but a necessity. Today, they have become marketing tools, communicating about the company and its products. They are also part of the brand identity.

So if you want to have beautiful signage that captures your customers’ attention and helps communicate to them in the right way, then our team at 1 Stop Signs can help. We print high-quality wayfinding signage that is aesthetically pleasing and looks quite a in place with your atmosphere.

Reach out to us now to discuss more printing your customized signage.