Blog

January 11, 2022

Signage is a critical part of any business, particularly for the hospitality industry. It’s what can help you draw customers, and it’s also what can help keep current customers coming back time and time again.  

And ever since the COVID-19 pandemic, there has been a significant transformation in the signage industry worldwide. In this blog, we’ll look at some of the highlights due to this shift and what we can expect in the future.

 

Indoor Digital Signage 

 

According to recent research on the Digital Signage Market, it’s found that there’s a distinct increase in the usage of digital signage in commercial applications to “efficiently and effectively reach and interact with their customers, thereby attracting new business opportunities for them by increasing brand awareness among consumers.” The research further states that these signs are helping businesses to catch the attention of people when launching new products and provide better customer service.  

Many such different types of signage have been increasingly found everywhere around us ever since COVID-19 — from simple wayfinding signs to bold advertising billboards.  

 

1. Social Distancing Signage

It’s no secret that a pandemic is one of the scariest events that can happen to a business or an individual. The thing that made most people want to leave their homes — or at least avoid public places—was the threat of getting sick. Although it was relatively easy for people to avoid physical contact by wearing masks, avoiding places with large crowds wasn’t as simple. 

This is where social distancing signs come into play. They serve as reminders for guests (and employees) not to touch each other and thereby limit the spread of germs. Using social distancing signage could also help your establishment earn recognition from local officials as a safe place to visit during a pandemic emergency. 

 

2. Wayfinding Signage

Wayfinding signs are important for companies to attract new business and retain old customers. For example, if someone is visiting your office for the first time, and you want them to get to another floor from where they are, you need a wayfinding sign in your elevator lobby to explain where each floor is located.  

Especially when people need to maintain social distance, having clear wayfinding signs would minimize human interactions and keep people away at a safe distance from each other.

  

3. Regulatory Signage 

Regulatory signs, in general, are used to convey rules and regulations to employees, customers, and visitors. Regulatory signs are a necessary part of any commercial space during COVID-19 times as they ensure that everybody is on the same page concerning policies and procedures. 

Companies are using these regulatory signs to explain the protocols that need to be followed when within the space of their establishment. It’s a simple way of conveying common questions for customers without any interactions. For example, at 1 Stop Signs, we are getting many orders for signage fabrication in London for businesses to direct customers and display regulations. 

 

Outdoor Digital Signage 

 

Similar to indoor signage, the amount of outdoor signage has also increased. Among the various outdoor signs, the 52 inches and above display size is expected to witness the highest CAGR in the next five years. 

This is majorly due to technological advancements that allow companies to choose their size, color, contrast, brightness, and various other parameters to customize their outdoor display ads. Here are some of the common outdoor signage we can find in the post-pandemic era. 

 

1. LED Displays 

Led displays are gaining popularity in the signage industry. LED billboards are used more than ever before. Their main advantage is that they consume less energy, last longer and have a higher resolution than any other type of display. Hence, they are being installed in the doors, windows and roofs of buildings. 

 

2. Lightbox Signs 

Lightbox signs are more efficient, versatile, and economical than traditional signage. These are also a cost-effective option for many businesses because they can be placed in high-traffic areas with less competition for viewers’ attention. These lightbox signs are often used by businesses to display their names, logos, services, menus, and any other important business information.  

With COVID-19 making contactless shopping common, these lightbox signs are becoming essential to display important information. 

Want to add such digital signage to your business to make it easier for your customers? Then reach out to our experts at 1 Stop Signs to design and create beautiful signage for your company.