7 Brand Strategy Examples That Guarantee Success

The biggest misconception about brand strategy is that your brand is your logo, your website, or the name of your product. A brand is much more than that.

A brand is your company’s personality, its character, and its promise.

In a competitive market, a brand strategy helps you define what your company stands for, why it is unique and how its products or services are differentiating.

It’s what your customers want and what your competitors are trying to steal. And it’s what the media, your employees, and your investors want, too.

Your brand is, in short, everything that matters to your company.

So a brand strategy takes a long-term view of your company’s future. It analyses where your company has come from, its strengths and weaknesses, and where it wants to go. You set priorities, then create targets, then measure your progress, and finally, you ask yourself, “How do I achieve my goal?”

In this blog, we’ll look at various brand strategy examples, analyze how they worked, and get inspired to create your own.

7 Great Brand Strategy Examples to Get Inspiration From

As brand strategy evolves, your company’s reputation becomes stronger, brand loyalty increases, and reality becomes more like your ideals. So observing other brand strategies and drilling them down is an excellent way to grow your business.

    1. IKEA – Brand Values

Many customers are becoming more conscious about the background of the brand, their values, and their ethics.

And IKEA answered those doubts straight with its brand vision.

They talk about helping their customers ‘to live a more sustainable life at home.’ And touch upon sourcing their raw materials too.

In fact, IKEA has a separate section on their website — A sustainable everyday — where many sustainable products are discussed and ways to lead a sustainable life. With their open support for cutting down practices that harm their environment and their efforts to include more sustainable products, they’re reflecting one of the current concerns of their customer base.

 

   2. Nike – Audience Capture

Businesses often make the mistake of marketing to everyone instead of targeting their customers.

But Nike set itself apart with its mission statement that says, “To bring inspiration and innovation to every athlete in the world.”

With this single mission statement in big, bold words occupying the entire screen on their About page, they rightly target their customers, primarily athletes or those who aim to become great athletes.

 

    3. Nikon – Brand Positioning

We all know that Nikon makes cameras. But on its Introduction page, Nikon focuses more on the use cases of the cameras rather than the process behind them.

Nikon positions itself as a company that’s so reliable that its cameras are used for advanced medical equipment, manufacturing technology, and even outer space. This reinforces the belief in customers that Nikon is a brand that’s dependable and trustworthy enough with a huge contribution towards revolutionary purposes.

 

    4. Everlane – Brand Transparency

Often, we like a product and then when we look at its price, we think, ‘This is too much! Why does this product cost so much?’

Everlane put an end to this question once and for all. Known for their ethically sourced, sustainable men and womenswear clothes, Everlane embraces this honesty with their transparent pricing.

For every product, there’s a price breakdown that includes the cost of materials, labor, transport, duties, and hardware that sums up why an item of clothing is priced.

With this single move, Everlane has put itself in the position of a brand that customers can rely on and as a brand that’s completely honest to its customers.

 

    5. HubSpot – Brand Loyalty

When it reached 15,000 customers, HubSpot launched a YouTube video where we can see 15,000 jumping up and down — to signify the 15,000 customers. And we can also see the employees cheering and holding a huge sign to thank all of their customers.

While it can seem like a simple gesture, this signifies how much a brand is loyal to and values customers.

 

    6. MailChimp – Brand Voice

MailChimp’s Brand Voice and Tone Guidelines is an excellent example of how to set your brand apart.

Brand voice is crucial when planning a brand strategy and this voice should reflect throughout your marketing, promotions, and customer interactions.

MailChimp’s brand guidelines talk about, “Using offbeat humor and a conversational voice, we play with language to bring joy to their work. We prefer the subtle over the noisy, the wry over the farcical.”

This is reflected in all of MailChimp’s emails, social media posts, and marketing materials. The brand guideline also details exactly how every single interaction out of MailChimp should be and sets pretty high standards for many brands to follow.

 

    7. Chipotle – Managing Negative Brand Image

Chipotle’s For Real campaign in 2018 turned quite a lot of heads. It’s the tagline — “The only ingredient that’s hard to pronounce at Chipotle is ‘Chipotle.’” — was the highlight and this was advertised in many media channels, including newspapers.

This was a dig at other fast-food restaurants and highlighted how Chipotle only used fresh ingredients that are responsibly sourced.

The kick here?

This ad came when there was an illness among Chipotle customers in Ohio because of faulty food temperature control. This campaign that comes soon after this outbreak silenced the talks about the negative image building over the brand and reinforced it further with their brand messaging and sustainable practices.

You can also create your print ads, similar to these brand strategy examples, with guidance from our design team to promote your brand. At 1 Stop Signs, we bring your print ideas to life on high-quality printing materials with our expert team of designers offering free artwork checks. Call us now at 020 8168 0001 to get more details