A Guide to Designing a Roller Banner

Roller banners are a great way of advertising your business. You can use them on the sides of buildings, on the sides of trucks, and even on walls in parking lots. They’re so popular because they are relatively cheap to produce and can be used to reach a large number of people.

Roller banners are also extremely helpful if you’re trying to promote a sale or event. They can be used as traditional outdoor advertising in front of stores, garages, and other businesses.

There are hundreds of ways to design roller banners, but you need to do your research before starting to design your own. It’s important to remember that not everyone likes the same things when it comes to artwork, so keep in mind what you’re trying to achieve with your banner design. This blog will dig deep into the best approach to designing roller banners.

What Are Roller Banners?

Available in various shapes and sizes, roller banners (or pull-up banners) are portable advertising stands that fold out from the base to provide instant visual advertising. They’re assembled in just a few minutes and pack away quickly. Their portability makes them perfect for businesses that need to move from venue to venue or those that want to be able to repurpose their display space.

What Are Roller Banners Made Of?

 

Roller banners are made from lightweight materials, so they’re easy for one person to carry. The main body of the banner is typically made from vinyl, which is printed with your chosen design and provides a durable surface that can be wiped clean if it gets dirty. The base is made from aluminum or plastic, with an integrated pole and spring mechanism inside.

How to Design a Roller Banner?

The first thing you need to do is create a design that will grab their attention. Hanging banners can be made in various sizes and shapes, so it is vital to ensure that your design is optimized for your selected size.

Think About Where You Want the Banner to Go

Roller banners are versatile and can be placed in a variety of locations. You can use them as an exhibition stand or a backdrop for your next event or photoshoot.

The place where you choose to display your banner has a lot of influence over the final design. If you’re going to be exhibiting it at a trade show, you need something eye-catching. In contrast, a backdrop should be more understated to complement the activity in front of it while still being relevant to your brand.

If you plan to use your roller banner to promote a particular event or product, you should give some thought to where it will be exhibited.

Is it likely to be in the corner of a room, or could it be standing alone in a busy hallway?

Once you have a clear idea of where the banner will be used, you can determine if the display needs to be seen from all angles or only from one.

So the first thing that you need to do when it comes to designing your banner is to think about where it will be displayed. This will impact the design of your banner because you’ll want it to be visible from a distance and be close up.

If your banner is outside, choose one of our outdoor-friendly models. These have UV-resistant inks and can withstand all types of weather conditions. Our premium roll-up banners are also anti-scuff coated to prevent damage while transporting.

Pick the Right Size

A roller banner will usually be displayed with the graphic facing forward to be read in full. However, if you think that your roller banner will need to be viewed from both sides, you may wish to consider having two separate graphics printed for each side of the display.

The amount of information that needs to appear on your roller banner should also determine its size. If there is very little text (or just a single image), it might make sense to opt for a smaller display such as an 800mm x 2000mm. However, if you plan to include multiple images and reams of text, then opting for a larger size such as 1000mm x 2000mm would seem more appropriate.

Think About the Audience

 

It’s essential to keep your target audience in mind when designing your banner.

What do they expect from your brand? What would get their attention? What would cause them to stop dead in their tracks?

The answer is different for every brand, but it’s another critical consideration when designing your banner.

Identifying your target audience will help you determine what design elements to use and what colors to use. For example, bright colors may attract young children, whereas muted tones may appeal more to senior citizens.

Create a Design That Resonates With Your Brand Voice

Whatever event you’re attending, all of the printed material you use, including banners and business cards, should reflect your brand’s tone of voice and values. If you’ve already created marketing material for an event and have banners left over, consider changing them by adding new text or images; you can reuse them for different occasions.

You should also place your logo and branding elements in the right places for optimum visibility. In most cases, this means putting it near the top, but if you are using a banner as a backdrop to an event or product launch, you may wish to place it at the bottom instead.

Be Bold

Make the text stand out. You can do it by increasing the font size, adding a bright color, or simply highlighting it by making it bold or italicized.

The colors of your banner should be bold and bright so that they stand out against the background. You’ll also want any text on the flag to be large enough that people can read it from afar but not so big that it’s overpowering when people get nearer.

 

Conclusion

Roll-up banners are a great way for you to get your brand out into the open. With the right design for your roller banner, you can attract eyes and convert them, whether you use them in trade shows, conferences, or retail stores.