A Guide To Graphic Design Trends For 2023

Graphic design is everywhere. You see it in logos and branding, on websites, business cards, advertisements, and even packaging. It’s all around us every day!

Graphic designers are responsible for creating visually appealing designs and getting their message across.

As we all know, the graphic designing industry is constantly evolving with the latest trends of design, and this time around, it’s no different. The year 2023 will see a new array of design trends that will reshape the landscape of graphic designing.

 

6 Top Graphic Design Trends to Take Over in 2023

 

1. Motion Graphics

Have you noticed that most of the latest gadgets and technologies come with motion graphics? Motion graphics have been gaining popularity in the last year and are becoming one of the major graphic design trends in 2023.

Motion graphics are the combination of text, images, and sound. It is used to create the illusion of motion or animation and can be displayed on websites and social media platforms. Motion graphics are often used in the entertainment industry, advertisements, corporate presentations, educational materials, etc.

The idea with motion graphics is to make your message easier to understand and grab people’s attention. It makes sense because you’re competing with so many other things for people’s attention online.

The best part about motion graphics is that it creates a unique and interactive experience for the user. Motion graphics add life to your designs and make them look more attractive. It also gives you a chance to experiment with different possibilities and more freedom to showcase your creativity.

Motion graphics use dominant colors to attract attention and should be used sparingly as too much motion on a screen can cause distractions.

2. Illustrations

An illustration is another trend growing since 2018 and shows no sign of slowing down. In fact, unlike many other trends in graphic design, it’s likely to stick around indefinitely because it works so well regardless of what’s happening in the world around us — especially as a part of a strong branding strategy.

Illustrations can be used as a focal point for your designs or as an accent alongside other elements like typography or photography.

As a photography studio, incorporating illustrations into your designs can add a unique and creative touch to your branding and marketing materials. They can be used to complement your photography or as a standalone element to catch the viewer’s attention and convey a specific message or mood.

3. Calm and Soothing Tones

Soothing tones were an old trend that was popular years ago, but these tones are making their way back into the world of graphic design trends in 2023. This trend is all about calmness, serenity, and simplicity.

Colour is an impactful tool in graphic design. The right color choice can make or break a design. It’s also one of the most critical ways to convey your brand message and personality instantly. As people are becoming more aware of their mental health and taking steps to ensure their wellbeing, a new trend is emerging: The use of calm, serene colors that evoke a sense of peace, tranquillity, and mindfulness.

The use of cool colors will continue to be prominent in graphic design as people look for ways to reduce stress and anxiety levels. You can see this trend in many logos as well as in other types of designs.

4. Graphic Design with Chaotic Patterns

While the use of calm colors aims to reduce stress, another trend looks to do quite the opposite: chaotic designs that go against all orders and convey a sense of confusion and disarray.

However, what may seem like a random mishmash actually has a lot more purpose than you might think: it aims to mirror the uncertainty of what is coming next and how it will affect our lives.

Graphic designers have also begun incorporating elements of chaos into their work to depict how chaotic our lives are at this point. It has also become the expression of feelings with attractive visuals that many companies are now using for promotions. These chaotic patterns are irregular and have many shapes that do not follow any particular pattern.

From abstract art to minimalistic designs, chaotic designs can be seen everywhere! This is one of the graphic designs trends that is likely to continue in 2023 as well as it helps artists express their feelings better without following a strict pattern of design.

5. Multi-Shape Spectacles

 

This trend involves multiple shapes that come together to form one design. It might be hard to spot this trend if you don’t know what you’re looking for, but it’s easy to see it everywhere once you do!

While it closely resembles the chaotic patterns, there’s an underlying symmetry to these designs, either in shapes, colors, or other design elements that bring the whole design together.

You can see multi-shape designs on various online advertising materials with bright colors to grab the audience’s attention.

6. Simple Minimalist Design

Minimalism is a trend that has been around for decades and it shows no signs of going away. Minimalism can be achieved by reducing the number of elements in your design, making them more subtle.

Minimalist designs tend to use less color but rely heavily on the contrast between different elements like shapes, sizes, and textures to create interest without being cluttered or overwhelming.

They also tend towards white space instead of filling every possible area with content which makes them easy on the eyes when viewed from afar. This is commonly found on the printable signage that companies use for promotions.

 

Want to create beautiful graphic designs and use them for your brand promotions? Call us at 02081680001 to get started.