The Ultimate Guide To Launch A Print Marketing Campaign In 2020

July 28, 2020

Print media can be a bit daunting if you have never dealt with it before, but the more you understand it, you will start to see the benefits of it. 

Print media is affordable and allows you to reach out to not just your target audience, but also other people outside of your target audience so that you can widen and expand your reach.

In order to reduce costs, improve efficiency, and, ultimately, produce higher-quality parts, it is critical to determine the right manufacturing method for your application be it CNC or 3D printing.

Planning a print marketing campaign may sound tricky, but with these tips and tricks, you will be able to design an awesome campaign that allows you to reach many people and gives you maximum returns.

1. Have a tangible goal in mind

This is one of the first steps to create your own print marketing campaign. This goal is what you will use to frame and create your campaign. So start with asking this question, “Why am I creating this print marketing campaign? 

What do I need to achieve through this campaign?” These questions will help you go deeper and then think of things that you would have ignored otherwise, which is why setting a goal is important. 

Setting a tangible goal will also help you work backwards so that you can create the plan accordingly. If your goal is to increase sales by 70%, then you can put in effort accordingly so that you can make that happen.

2. Think about how much you would be willing to spend on the campaign

We can’t forget that costs also play an important role in setting up a print marketing campaign. 

There are certain costs you must think about when you are working on your campaign, and these costs include the salaries to be paid to your team, the printing costs and other material costs, packaging and delivery costs and installation costs if there are any. 

There are ways to cut these costs as well, now that there are so many online templates to make posters, flyers and so on.

3. Brainstorm on the content

This is the fun bit, brainstorming with your team! You can come up with great ideas for your campaign. We don’t realize that it is actually quite difficult to come up with a catchy tagline. 

This is why sitting down with your team and just bouncing ideas off of each other really helps. You might just find a diamond in the rough! 

The focus of this brainstorming session should be how you can make your campaign approachable, easy to understand and something that is new and exciting. This is where you can let your creativity shine!

4. Choose a medium of marketing

There are many different modes of carrying out a print marketing campaign. There are booklets, business cards, flyers, posters, hoardings, standees, signages, and many more! 

You can go with one, you can even go with a combination of multiple. Having a physical thing to hold in your hand makes a bigger impact, which is why print marketing is so successful!

Let me tell you accuracy and speed p

5. Come up with an attractive and engaging sales copy

If you want to get the most out of spending the least, then consider writing your own copy. There are many advantages to writing your own copy. 

For one, it is cheaper. Secondly, you are in full control of what content you want to put out to the world. Third, you will be able to easily translate your thoughts into words without any meddling from a third party. 

Try to make the copy crisp, with sentences that don’t have more than 20 words. The mantra of writing a good copy should be quality over quantity. This is a rule of thumb and should not be ignored. 

Make sure that you come up with a copy that is unique because that is the only way you can ensure that your campaign leaves a lasting impact on the audience. 

Also, don’t forget to add a call to action, because that’s where you get to actually connect to the audience and guide them towards what you need them to do. If you don’t have the time to write the copy all by yourself, you can also hire a freelancer.

6. Design your campaign smartly

Design is a major aspect of print marketing. It is easy to get carried away in the different types of fact designs out there, but we need to keep in mind that not only does the design have to look attractive, but it also needs to serve a function. 

Having a design that doesn’t serve any purpose is an utter waste of resources.

7. Think about your target audience and how you can reach them

Now that everything is set up, you need to think about the most important part – how will your awesome campaign reach the masses? 

There are many different strategies one can use to get a hold of people. If you want to reach out to them directly, then a mailing list is your best bet. 

For this, you will need some tie to prepare so that you and your team create a mailing list. If you want the masses to see your campaign, then hoardings, flexes and posters are the way to go. You can gather more eyeballs with less hard work.

8. Time to set your campaign up and let it go live!

This is when you are fine-tuning your campaign. Everything from making sure that you are using the best possible materials for your campaign, making sure that the location and positioning of displays have been finalized and last but definitely not the least, making sure that the printing is happening on time so that everything is all set up.

To be taken seriously, you need to be as professional as possible.

9. Monitor the response to the campaign

Making sure that you are keeping up to date with the progress of the campaign is what sets great marketers apart from the regular ones.

Once your campaign has been launched, stay on your toes and observe the patterns and trends so that you can incorporate what worked and remove what didn’t work next time you design a print marketing campaign.

In conclusion, print marketing is very beneficial when done right. If not, it can result in a massive waste of resources, so make sure that you plan it out well and invest enough time in it.