How Visual and Design Elements can Boost Signage Performance?

Designing digital signage is similar to creating other mediums in different ways like layout, content, audience etc. We are well aware that there is great power in designs from websites to architecture to clothing and creating signs. These signages give creative freedom to the entrepreneur in completely revamping the brand with pun intended.

With such a vast shiny object to distract visuals daily, how do you know that the digital signs you are using as a small business entrepreneur, for your retail stores or for brand identity are achieving proper results?

Understanding how humans visually process the visual elements is essential to consider creating and using effective signages for marketing campaigns. You should remember that you have a limited time to capture your audience’s attention through window displays and then to convey the brand message. So initially, 5 seconds are very important for the primary impression and if you succeed here, you need to work on grabbing full attention whether the sign is placed outside a retail store or on a highway or window display to draw customers attention. These initial seconds are referred as ‘first glance’ and are very important for a perfect marketing strategy.

Let’s check out how visual merchandising and successful sign design elements can boost signage performance.

 

1. Faces

Potential customers indeed love to see other people’s faces as we are biologically predisposed to look at eyes and faces. Faces are generally impactful visual element when you use them prominently. Suppose you check out any latest billboard and see a headshot of someone who grabs your attention. From a baby to a smiling adult, anything is perfect for getting the attention of an intended viewer. Remember that if a face or contrasted images cannot sell anything, we may not see them in ads. These are best to put on store layouts. So, do not forget to put a face of smiling elderly person.

2. Intensity

Like Instagram filters, you can also customize the visual contrast and brightness of your signage. While thinking about ideal signage, you need to have enough impact and ensure it does not look washed out and dull. Make sure the sign materials do not look faded while printing and should remain fresh for a long time. In addition to it, colour saturation should also be considered to maintain intensity. If the contrasted image is more saturated with colours, the signage will look more appealing, vibrant and rich. However, remember that the signage should not look over-saturated and may look unnatural and dull image. Try to balance colour saturation to have nice, attractive and appealing signage for your business. As if there is not enough saturation then sign will not look professional.

3. Colour contrast

Natural eye is drawn towards contrasting colours, from green and red to yellow and blue. This will be a decent time to check out colour wheels and seek contrasting colours. It is because contrasting colours are more noticeable to the eyes as we sense the high and low levels of colour. The RGB colour model is also employed for the digital screens. This is an additive colour mode that implies you add value to the extended saturation and intensity. Colour contrast is also needed when it comes to designing attractive signage. If you choose high contrast colour, you can make your signage look more beautiful and display your brand sign’s message more clearly even if viewed from a distance. For example – putting the black letter on a white background is an excellent example of high contrast. When your audience views signage from a distance, it should be clear, bold fonts, and visible from a distance as contrast sits numerically with dimensional elements and the colour wheel. Here numerical value helps to capture attention and increase sales.

4. Fonts

It will be best to have a bold heading and thin body to make your content readable on the signage. The font should be chosen so that it does not cause any tension, and the viewers can quickly grab the message from the signage on the highway or the signage outside the retail space. When it comes to don’t, do not forget that ‘less is always more’. And to make your signage look professional, do not use more than two different types of font families on single signage.

5. Shapes and size

To grab the attention of direct customers quickly it is very important to have signage with the correct shape and size. Along with it, the location where it is placed plays an equally important role.

For proper visibility, the shape and size of the signage must be considerably big. Other factors like textures and dimensional elements can be incorporated.

Do not forget that people pay attention to the brand’s aesthetic, so it is essential to ensure that the sign material portray the brand’s image and focus. You should also minimize design clutter and keep the signage simple and short to grab prospective customers attention quickly. Remember that visibility can be rapidly destroyed with too many design elements.

How are visual design elements helpful in boosting business?

To boost a business customer experience is very important. For that impactful brand messages are really important for intended viewers. Along with-it contrasting colors, typeface families, shiny objects are important elements to sell things via signages.

This powerful signage can be used in multiple ways. If they are put on highways, empty spaces, positive spaces or as interior design, then they offer clear understanding and greater visibility.

They can also be used as visual cues and a proper in store experiences. The design of signages can also be used on computer monitors, smartphone screens, social media and other places which can greatly enhanced the business.

But if you research project properly and use eye tracking studies and cognitive scientists studies along with product flow and other components then you can make a sign which can put on a negative space.

Wrap Up

For making effective visual element signage, it is essential to seek the help of an expert as they can apply both the science of visibility and the creativity of design to generate perfect signage for your business. So, next time you create brand-new digital signage for your business, you should keep the above points in mind, as they help promote a business. And do not forget to use experts’ help to create professional signage as the sign perfectly portrays reputation of the business.