Importance of signage in exhibitions

Exhibitions in the UK are not rare occurrences. So, to stand out among others, event planners give their best to organize well-planned events. While planning such grand events, managing the guest list, keeping track of food allergies, making sure all exhibits are in place, etc., of course, becomes crucial. Among these preparations, one important factor that gets the least appreciation but adds most to the customer experience is the signage in any exhibition.

What are signages?

 

In the simplest form, it is a sign or a visual design to deliver some information to the viewers. Its scope is wide, ranging from PVC banners to common ‘use me’ stickers on dustbins. But in this article, we will discuss the importance of signage in any exhibition.

Why do we need signages in an exhibition?

 

Signage in an exhibition can be of various kinds. It can be a big welcome sign or a simple sign pointing out the direction with an arrow pointing towards the right. But why are they so important? Simple, they attract attention and serve a lot of purposes indirectly that include but are not limited to the following:

Manages the guest flow

 

 

The most common signages we are aware of are the ones indicating direction and helping the audience to move along the venue. So it is the first purpose signage serves. It prevents your audience from going through the hassles of asking strangers for directions. This independence makes them feel at ease during the entire event.

Defines various areas in any exhibition

If your event is grand, covering many places across the venue, you may have to tell your audience which of these parts you have booked and where they are. Instead of using speakers to announce, let the signages do the job. Just put some posters or A-frames around such areas to make a silent announcement- signages speak louder than words.

Announce the event flow

Some people also use these signages to announce the full details of the program flow of the exhibition to their audience so that they will be informed of what experience they can expect from attending this exhibition beforehand.

Promotes the event

You may arouse curiosity among your potential audience or create hype before the D- Day by strategically placing your signages in a place where they can’t go unnoticed, thus attracting a lot of attention, resulting in promotion for the event.

Reduces your work

Thanks to these simple signboards, you won’t be surrounded by a confused audience swarming you with multiple questions; you can conduct a simple, well-organized, non-chaotic event. Sometimes they are also placed at the registration area to tell the people about the registration process so they can be prepared beforehand or may even get it done by themselves.

A reward for the sponsors

By using a little creativity, you can also make space for the sponsors in the signages in the exhibition. After all, they also want to be looked at and paid attention to. This simple idea may add extra value to your sponsorship proposal next time.

Brand recognition

The main purpose behind any grand event is brand recognition or brand promotion. By adding your company’s logo in the signages, you can increase your company’s brand recognition. At the same time, you can create brand awareness and display your brand the way you want your potential customers to perceive it and create goodwill.

What signage is best for me?

There’s no rule of thumb to decide that. Before arriving at any conclusion, you should consider the type of exhibition you are dealing in, the budget, the purpose of putting those signages, the location, available space, target audience, etc. You can also check out our blog “Top Exhibition Signage Ideas For Better User Experience 2021”

However, the options are endless, they include:

• Minimalistic:

Sometimes, minimalism and generic signages are key to the masses’ hearts. If you think plain direction indicating boards or written visuals suit your purpose best, go for it. You can be creative with these as well, such as by adding vinyl lettering, paper posters, etc.

• Billboards:

Go big or go home; if you want the signage of your exhibition to be stuck in the crowd’s minds, you can go above and beyond with a billboard.

• Wrap around signages:

long gone are the days when erect signs were the only option. You can now get your signages wrapped around pillars, poles, buildings, and more. If you lack space or want people to see your brand everywhere they go, use wrap-around images.

• Window display:

How about using the infrastructure itself for your brand’s promotion? You can be creative, big, and grab public attention, all at the same time with a window display.

If you want to know more or place an urgent order of signages in the UK, reach out to us through our 1 stop signs website.

Just like our name, we are the one-stop-shop for all your signage needs. Whether it is simple paper posters or huge billboards, we can do it all for you.