Signage Cost for business- How much should you expect to pay?
Irrespective of the company size, the marketing budget always has a limit. How much budget should be allocated for signage depends on various factors.
First, you should look at where the signage fits the entire marketing plan and how it will affect brand recognition and other branding propositions. Also, it would be best to consider how it will improve the overall customer experience.
Generally, signage can
- Create a better customer experience
- Gives instruction
- Enhances the décor
- Guide the customer
- Represents the brand
- Offer convenient communication opportunities and much more
So, you need to view signage holistically as a part of the overall business plan. After that, you need to calculate the return on investment depending on the impact of signage on the overall business.
Factors affecting the signage budget
Various factors affect the cost of installing and creating signage for the business. It is also recommended that you plan well and permit flexibility in the allocated budget for signage for upgrades, variations, and issues related to the location.
1. Design and fabrication
Many companies offer design services and can also manage signage fabrication. The project manager of the company will walk you through the process.
If you work closely with a designer, you will be able to visualize the signage before it is created. You will also get a clear sense of size, shape, and how it will fit in the intended space. Designers will also advise you on the cost of various designs, materials, and installation options.
Here you will get the option to make something straightforward and economical, and you can also create something unique. Multiple options for designing the signage are available, including digital message integration, shape, and lighting.
The designer of your signage will help you select the type of signage that best meets the signage board’s location and purpose. If the signage needs to be placed outside, then the designer will help you fulfill the municipality’s requirements.
They will also ensure that the signage material will withstand the weather conditions and is not damage by other elements. So, the cost of a project manager and a good designer cannot be underestimated and should be included in the overall signage cost.
2. Installation
Once the signage is fabricated and designed, it is ready for installation. The amount associated with the installation costs depends on the signage location.
It is also based on the location if it is adequately prepared. So, if the signage is lightweight, you need to pay extra. And if you want a digital message placed on the signage, it will add up to some extra cost.
In addition, if the signage is to be placed in a challenging location like a high overhead or a crowded urban location, it will attract a further cost. Here the installer will require special permission and special equipment to close off the safety of public areas. All these things have costs related to them.
3. Duration of use and seasonality
If your business is seasonal, the signage will reflect the same in construction, shape, and size. Businesses renting space in multiunit commercial areas like office buildings, strip malls, and other similar spaces have special rules. In addition to this, if your business is at a location where some permanence can be enjoyed, signage will reflect reliability.
What to expect to pay for signage?
Based on the municipality, location, sales goals, marketing plan, competition, and industry, the signage plan includes a budget of a few hundred dollars or as high as 10k dollars.
Various factors, as we have noticed above, affect the signage cost – installation, fabrication, and design.
However, the range can be segregated into three groups to offer some framework.
1. The low end
With a small budget, you can get effective signage. Here you can get vinyl wraps, banners, and temporary signage. These can be used as marketing tools, especially when you want to take your business in a new direction.
2. The middle end
In this range, you can get signage of significant size but with simple designs. The most effective signage here is LED–lit channel letters and the building-mounted signage.
3. The high end
If you have a location where installation is complex or you have got a complicated design, high-end signage is best. You will reach a high-end expense range with an integrated digital display, removable panels, signage with significant multi-tenant monuments, and signage made from unique materials.
Conclusion
Maybe you cannot afford a digital display now; however, you can plan for one later. With the designer’s help, you can create a design that permits the future integrated digital display.
If you know your plan correctly, you can easily save a good amount of money in the long run. Check out the above guide to get complete detail about the signage cost.
Based on the size of industry B2B business will spend around 2 to 8% of their revenue on the overall marketing. Business signage cost will be the part of that sum. However B2C businesses will spend somewhat more on advertising and marketing.