Top tips to make roll-up banner an effective sales tool

When attending a trade show, a roll-up banner is one of the most vital tools an exhibitor can have in their arsenal. You may be wondering why this is so:  

Simply put, they are fire-and-water advertisements. You can place them in areas where you know people will gather. Then watch them absorb your message as they wait. As a result, a roll-up banner works best as a sales tool. That means that getting the right design and amount of information is critical when it comes to making the desired impact on your customers.   

The Benefits of Using Roll-Up Banners  

Roll-up banners are an excellent way to convey your Message in a variety of settings and situations. They are versatile, portable, and simple to set up and dismantle. Furthermore, roll-up banners are ideal for events and exhibitions! They can be used anywhere — no electricity or ample space is required, as with other types of displays.  

Roller banners are frequently used as an inexpensive alternative. This means that this could be a great option if you’re looking for a low-cost way to advertise!  

Roll-up banners can be a powerful tool for promoting your products or services. They are portable, easy to set up and take down, and can be used at events, trade shows, and your store. Here are some tips to make your roll-up banner an effective sales tool:  

A correct Message can seal the deal  

It would help if you thought before writing the Message on your banner. You need to tell about the benefit and features of your roll-up banner. The Message should be short and crisp. If you have a long message, the reader may surpass it. It should always be from the audience’s point of view. Don’t forget that less is more.  

Font  

The font you use should be easily readable and visually appealing. The distance between each alphabet should be uniform. Typography plays a vital role. Take time to design your banner.  

Great design leads to a Profound Impact  

All marketing collaterals are equally important. It should attract a significant number of people. So you have to design the banner in a way where even fewer words leave a significant impact. The roll-up banner should grab attention. It should be easily visible from anywhere around. Don’t forget to set up a theme for all your marketing collaterals. The colours you use should complement your brand logo.  

Your logo is one thing, but your brand is much more. It can be tempting to go overboard in a desperate bid for attention, but your roll-up banner design should fit within the confines of your brand.  

You want your banner to be easily identifiable. When a customer sees another promotion from you, whether it’s a TV commercial, a web banner, or merchandise, they’ll remember who you are and develop an affinity for your brand.  

The simplest way to incorporate branding is to use consistent fonts across your marketing collaterals and stick to a few key colours.  

Use The Logo on Top  

Every client looks at the top of the roller banner first. This is where the company’s logo and any pertinent information should be placed. Anyone who walks past it, for sure, will give it a single glance. The company logo should be a high-resolution image.   

Top-to-bottom, left-to-right  

We’re all taught in school to read from top to bottom and left to right, and your customers are no exception. Keep this in mind as you design the flow of information on your banner. Only include relevant information; your sales team can provide additional information.  

High-Quality Images  

Images are the attention-seeking element on banners. Ensure all your print-ready images are saved as Cyan, Magenta, Yellow, and Black instead of RGB and set to 300 dots per inch.     

Design Aesthetic  

 Aesthetics is a fundamental design principle that defines the pleasing qualities of a design. Aesthetics encompasses balance, colour, movement, pattern, scale, shape, and visual weight. Use it to complement the usability of your designs, enhancing functionality with appealing layouts. If you wish your customer should relate with your brand and identify products, know you require design aesthetics. Hire a designer to design it for you.    

Unfortunately, you cannot make your roll-up banner at home. Instead, you should use a professional printer to have the banner printed and assembled. The good news is that printing your roll-up banner with 1Stop Signage is as simple as it gets.