Why signs may be more effective than ever in summer 2023

After the beginning of the new season and new year, businesses are looking for ways to increase brand awareness. It is true that every brand, whether small or big, needs awareness to attract customers. So, from fashion to ice- cream, furniture to soft drinks, grabbing the attention of UK customers is going to be the key this summer. 

As the market seems optimistic after the pandemic’s impact, every brand plans early to raise awareness and grow its market. To make things easier in this busy world, signs have always played a major role in getting consumers’ attention. 

Across shopping centres and high streets, we recognise many names as brands only because of signage. So it is true that brand signs plays a very important role in increasing sales. If you are having a professional and highly attractive sign for your brand, there are high chances that you are going to attract high number of customers this season.

The reason why signs are more effective than ever in summer

Due to the pandemic, companies had shifted from offline to online mode of branding. But the signs for high street stores, businesses and showrooms always thrive in property and corporate markets. Having a great branding is what makes you stand ahead in this competitive world. Here are reasons why signs still matter for a business 

• Your sign sells you

Physical high street presence is the best way to tell the world about your business.  Telling people about your company, what you sell and why they need you is critical. And all this can be easily represented with the help of a sign board.

The benefits of having a sign are that you can leave a sign in the rain or in bad weather conditions without worry. Attractive signage act as the gateway for your business. Signages reflects all the services you are offering so you don’t leave your customers scrolling internet for finding out the services you are offering. The sign itself says, ‘We are here! Come and speak to us’.

Your brand in the blink of an eye

It is true that for every business, the first impression counts, and signs are often the first impression for any business. For better attraction of people, a sign has to showcase lots of information at a glance. 

So, it is best to treat the sign as your elevator pitch, and if the pitch is successful, the customer searches for visual clues as to if they like you. If they can trust you and what you can do for them make then step inside your shop. And if not, you may have lost the business to your rival. 

Also, effective signs are your brand identity. Your trustworthiness and calling card are all rolled in a visual voice and should be consistent, concise and clear throughout. However, it draws the right customers for the business and keeps them interested when done correctly.

It’s all about being seen

Despite the rise in online marketing, we can still see various business sign boards in our neighbourhoods. These signs provide clear calls and visibility to every passing person and tell them, ‘ this is what is being sold, and this is where you can obtain more information.’

Signs have the power to capture the attention of those who are not looking for the property or are not actively hunting for a house. Passing information to friends and family is also a plus point of having signage installed at prime locations. 

This referral strategy has a higher purchasing power than any traditional Google search, with no brand loyalty at the stage of the vendor decision process. Also, the era of boring boards is over, and there are various sign options which you can put on prime locations.

Keep up with Jones

Various trends play a huge part in the signage world, and it is also an excellent example of where digital ones replace traditional methods. For example, using effective window signs, which use dynamic screens and scrolling images, will give customers a 360-degree and more dynamic view of what the brand does and what they are selling. 

With signs, you can do branding even when your sales guys are fast asleep. Also, with the help of signs, you can define unique value propositions, as offline branding can truly set you apart from your rivals. 

With the help of modern printing processes, you can do anything with your offline signs in style, colours, layout etc. In offline signs, you don’t have any restrictions for adopting trends which you sometimes have to face in online marketing. 

Don’t just take our word for it

If you can strategically put effective signage, it will attract good customers to your business. Effective signage often relates to more referrals, awareness, and customers. Signage helps more customers enter your shop, which can be turned into more selling of products.

Conclusion

Professional, clear, consistent signage will attract new consumers and make business and financial sense. It can also be transformative in terms of edging away from the competition.

Successful branding involves communicating the vision and values to your target market to attract, grow, and maintain loyal customers. A part of the communication methodology is about being consistent. 

So, using offline signage effectively, from the front garden to the shop front, should not be undervalued as it will always help you to grow your business in every new season.