A Comprehensive Guide For Outdoor Banners

Any organization that wishes to spread its message will need a banner. Company owners (and others!) may use banners to advertise sales, new products, events, or promotional messages. In addition to being inexpensive and highly effective, banners are also great for attracting new consumers and reconnecting with old ones.  

Schools can use it to announce important events or celebrate special occasions. Nonprofits and advocacy groups can use it to raise awareness about issues that are important to them. 

 It can be used to promote events and on event day. There is no end to the list. Because of their versatility, banners are frequently used outdoors. 

Do you have no idea where to start when it comes to making your own outdoor banner? We can assist you. Here’s a step-by-step tutorial to creating your own outdoor banner. 

Is a banner composed of vinyl or fabric?   

Banners are often made of vinyl, cloth, or mesh. 

When it comes to outdoor advertising, vinyl banners are one of our top performers. 

Vinyl is the finest choice for outdoor displays because of its resilience, price, and long-lasting nature. 

Fabric banners, on the other hand, are constructed of lightweight polyester, making them portable and simple to display, but they are not appropriate for outdoor use. 

Mesh banners are also lighter, more wind-resistant, and an excellent outdoor banner alternative. 

What Makes Vinyl Banners the Best Choice for Outdoor Advertising?   

Vinyl banners are weatherproof and waterproof yet lightweight and robust. 

Because of the way it is created, vinyl is extremely durable. Vinyl is an exceptionally durable and sturdy outdoor textile due to its inside makeup (called “weft inserted knit”. Its long-lasting substance does not degrade picture quality because it also provides a great printing surface. 

When properly positioned and handled, your vinyl banner is strong enough to survive continual exposure to the weather. In fact, with appropriate installation and maintenance, your vinyl banner may survive for more than three years. In many circumstances, if you are aware of the aspects that may impact the durability of your banner, its lifespan may be considerably longer. 

Some of the primary things that might impact the longevity of your banner and help it stay as long as possible outside are as follows: 

Sun Exposure – Extended exposure to natural light and heat will quickly degrade your banner. Hence, while you may leave your banner up all year (except during severe weather), if your end-use allows, you can take it down and store it to extend its lifespan even more. 

Wind: Strong winds can destroy vinyl banners. If you intend to use the banner in a windy region or if you want to display it firmly, a mesh banner is an excellent alternative. Windy circumstances typically cause banners to flap/move due to poor display, resulting in damage. Wind damage to a banner can be reduced by employing a significant amount of grommets and bungee cords or rope, or other related long-lasting display options. 

Pollution: Pollution may quickly degrade a banner’s longevity, although being the least likely culprit. Pollution can fade your banner’s colours and cause filth to collect on it. If you reside in a region with high pollution levels, display your banner only when required to extend its longevity.  

Outdoor Banner Size 

Any requirement may be met with a vinyl banner. Because banners are used for a variety of reasons, most banners do not have a one-size-fits-all size.  

We discovered that the most common size for outdoor vinyl banners is 6′ wide x 3′ height. This size is large enough to be noticed, but not so enormous as to be overwhelming. Also, the banner is really reasonably priced. 

Consider the end-use while deciding on the size of your banner. What are the plans for the exhibition? What type of audience will it draw? This will assist in guaranteeing that it is big and readable for the target audience.  

What you need to know about hanging outdoor banners 

Depending on the size of your vinyl banner, you may display it outside in a variety of ways. You may attach your banner to a wall using velcro strips or tiny fasteners.  

In some circumstances, specialist sticky tape can be used for displays on flat surfaces. Another way to display the banner is to use ropes or zip ties to suspend it between two poles.  

If you want to hang your banner from the ceiling or an awning, use a thread or rope to draw it up from the grommets. 

Vinyl Banners can be hung on fences, tables, or the sides of stationary or parked cars. For a static display, the banner can be fixed on a pole or hung on a wall or frame. 

While displaying your banner, it is critical that you do it safely. Banners that move, slide, or flail are significantly more likely to be damaged over time.  

Vinyl banners may persist for many years with the appropriate circumstances and maintenance.  

Outdoor Banners That Stand Out: What You Need to Know  

As soon as you have selected the material and size for your banner, and now that you are familiar with what determines the banner’s lifespan and how it should be displayed, it is also imperative that it is well designed.   

In the absence of prior design experience, creating a custom outdoor banner may seem daunting. Let us guide you through the essentials of designing a good vinyl banner. As you design a banner that you will be proud to display – and that will get you results, here are the most important factors you should consider.   

Display Locations  

For your banner to be effective, its location is crucial. The size, colours, and messaging of the banner will be determined by the location you choose. 

 When your audience sees your banner, will they be walking, standing, or driving? What can you do to enhance the attention your banner copy attracts? Are you required to convey your message in a concise manner? Would you be able to afford to provide more information on it? When designing your banner’s written component, keep in mind where it will be displayed.

Selecting a colour scheme for your vinyl banner design depends upon where you will display it and what it will say. In addition to being attention-grabbing, the colours you select should also contrast well with the background. 

For instance, when you are planning to display your banner against a red brick wall, you do not want to use red brick in your design.  

A Specific Goal 

What is your intended message? What is your rallying cry? Whether you’re promoting a shop opening, declaring a seasonal special, guiding foot traffic to your storefront, or bringing trade fair attendees to your booth, your message should be clear and direct.  

Colours and fonts that stand out 

We’re not talking about your brand’s colours and typography, but rather the colours you should use for your signs.  

Ensure to select a colour scheme that complements your brand and adequately delivers your message. Avoid using dark-coloured font against a dark backdrop, for example. 

While creating your banner, avoid using too many colours that might detract from your message. 

It is also critical to select the appropriate typeface. We propose a nice, sturdy, easy-to-read typeface. Classic typefaces, according to our experienced staff, are the best. 

Quick Banner Care Tips 

• When you’ve finished all of the preparations for your new outdoor banner, be sure to look after it. Use these techniques to extend the life of your banner: 
• Clean your banner on a regular basis with warm water and soap. 
• Keep your banner away from places where it will be exposed to the weather for an extended length of time. The durability of a banner will be influenced by elements such as sunshine, pollution, and high winds. The banner should be put in an area that does not receive regular direct sunlight to avoid fading. You may be able to remove and re-display the product as needed if the extended lifespan is worth the effort. 
• If you’re going to hang a banner, ensure sure the surface or poles are clean and free of rust, filth, or anything else that might stain the banner. It is also critical that your banner is shown safely. 
• Ironing vinyl banners is not recommended. If you set a flat, heavy object on top of your banner, the heat of the sun will smooth out creases. 

Although mesh and fabric banners are also excellent choices, vinyl banners are the finest alternative for outdoor use. You may easily engage with your audience, clients, or prospective consumers and widen the reach of your message by using the correct banner kind, size, style, and location. And with careful maintenance, your banner should survive for years! 

Do you need assistance printing your own vinyl banner? Are you looking for long-lasting outdoor banners? We’re here to assist! Contact our knowledgeable staff right now!